MARISA CHEATUM

UX WRITER | CONTENT DESIGNER | CONTENT STRATEGIST

HOW I HELP

MY WORK

Role: Product Content Strategist

Description: Created and launched the first in-app self-service help center for users

Skills showcased: Information architecture, microcopy, instructional copy, user research, problem solving, content strategy 

Main collaborators: Lead Product Designer, Product Designer, Senior Product Manager, Senior Product Marketing Manager, customer support team, content team, legal

Role: Product Content Strategist

Description: Created an opt-in experience in the product for free users to continue their coverage and protection

Skills showcased: Information architecture, transactional writing, microcopy, problem solving, content strategy, content design

Main collaborators: Product Designer, Senior Product Manager, Channel Marketing Manager, development and tech leads, legal

Role: Product Content Strategist

Description: Completely refreshed the content and design of the welcome email and notification email

Skills showcased: Transactional writing, information architecture, marketing copywriting

Main collaborators: Senior Visual Designer, customer support team, product managers

Role: Product Content Strategist

Description: Deployed an onboarding experience in the product for new users

Skills showcased: Microcopy, instructional copy, user research 

Main collaborators: Product Designer, support team, product managers

Role: UX Copywriter & Content Strategist

Description: Partnered with cross-functional teams to create a life insurance needs calculator from scratch

Skills showcased: User research, competitive research, conversational writing, microcopy, wireframing, information architecture, marketing copywriting

Main collaborators: UX Product Designer, Web Designer/Developer, Sales Operations Manager, marketing, compliance 

Role: UX Copywriter & Content Strategist (collaborator)

Description: Created a completely online final expense life insurance application

Skills showcased: User behavior data, competitive research, user testing, conversational writing, microcopy, wireframing, information architecture

Main collaborators: UX Product Designer, UX Researcher, internal and external compliance departments, Behavioral Scientist, client stakeholders

ABOUT ME

I’m a UX writer and content strategist with around 8 years of experience shaping user experiences. From a young age, I’ve always had a passion for writing and storytelling. I would steal the expensive computer paper from my parents (sorry, Mom), and I’d use it to create children’s books.

So to no one’s surprise, I earned my Bachelor of Arts in English with a concentration in creative writing and a minor in business administration.

For 6 years, I was the Program Leader of a university writing center that was founded on a federal grant. Because the center was new, I played a leading role to help establish the center on campus. It was exciting to build the program from scratch, and I was able to define the student and tutor experiences (online and in person). This is when I fell in love with UX. It was the perfect mix of technical and creative writing. And it was a lot of testing, learning, and iterating — all to help students achieve their goals of becoming better writers.

I started freelancing in 2018 and accepted a contract role as a UX Copywriter and Content Strategist at RGAX. And since mid-2019, I’ve been a Product Content Strategist at Allstate Identity Protection. My creative writing and higher education background helps me advocate for users and for effective content.

CERTIFICATIONS