MARISA CHEATUM
CURRENTLY: Senior Content Designer I at HubSpot
HOW I HELP
- Leverage creative writing background to find the right words for the right audience
- Collaborate with designers and PMs to create user flows and wireframes
- Use competitive research, user studies, and data to drive content strategy
- Craft thoughtful and purposeful microcopy
- Actively seek to solve problems efficiently and effectively
- Evangelize the importance of content and empower team members to be better UX writers
- Translate complex ideas into easy-to-understand writing
- Approach work and collaboration with empathy
- Use humor where appropriate to create a positive and engaging user experience
MY WORK
Role: Product Content Strategist
Description: Created and launched the first in-app self-service help center for users
Skills showcased: Information architecture, microcopy, instructional copy, user research, problem solving, content strategy
Main collaborators: Lead Product Designer, Product Designer, Senior Product Manager, Senior Product Marketing Manager, customer support team, content team, legal
Role: Product Content Strategist
Description: Created an opt-in experience in the product for free users to continue their coverage and protection
Skills showcased: Information architecture, transactional writing, microcopy, problem solving, content strategy, content design
Main collaborators: Product Designer, Senior Product Manager, Channel Marketing Manager, development and tech leads, legal
Role: Product Content Strategist
Description: Completely refreshed the content and design of the welcome email and notification email
Skills showcased: Transactional writing, information architecture, marketing copywriting
Main collaborators: Senior Visual Designer, customer support team, product managers
Role: Product Content Strategist
Description: Deployed an onboarding experience in the product for new users
Skills showcased: Microcopy, instructional copy, user research
Main collaborators: Product Designer, support team, product managers
Role: UX Copywriter & Content Strategist
Description: Partnered with cross-functional teams to create a life insurance needs calculator from scratch
Skills showcased: User research, competitive research, conversational writing, microcopy, wireframing, information architecture, marketing copywriting
Main collaborators: UX Product Designer, Web Designer/Developer, Sales Operations Manager, marketing, compliance
LIFE INSURANCE E-APP
Role: UX Copywriter & Content Strategist (collaborator)
Description: Created a completely online final expense life insurance application
Skills showcased: User behavior data, competitive research, user testing, conversational writing, microcopy, wireframing, information architecture
Main collaborators: UX Product Designer, UX Researcher, internal and external compliance departments, Behavioral Scientist, client stakeholders
ABOUT ME
- 10 years of experience writing, mentoring, and shaping user experiences.
- I love to learn. And I grasp concepts quickly.
- I'm adaptive to change, flexible, and self-motivated.
- Colleagues have told me that I have "eagle eyes" and a high attention to detail.
- I worked in higher education for about 6 years, so I have experience working with people of all backgrounds and experience levels.
- Constructive criticism is kind of my thing. With extensive background in creative writing and tutoring, I know how to give and receive feedback effectively.
- I'm not afraid to ask questions, and I know when to rely on teammates for support.
- I love to make people laugh.
- Self-proclaimed "/giphy" pro on Slack.
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