MARISA CHEATUM

UX WRITER & CONTENT STRATEGIST

Hey there! šŸ‘‹šŸ» I’m Marisa. I’m a UX writer and content strategist with a strong background in creative writing and education. I design with words to help users get things done.Ā 

HOW I HELP

MY WORK

Role: Product Content Strategist

Description: Created and launched the first in-app self-service help center for users

Skills showcased: Information architecture, microcopy, instructional copy, user research, problem solving, content strategyĀ 

Main collaborators: Lead Product Designer, Product Designer, Senior Product Manager, Senior Product Marketing Manager, customer support team, content team, legal

Role: Product Content Strategist

Description: Completely refreshed the content and design of the welcome email and notification email

Skills showcased: Transactional writing, information architecture, marketing copywriting

Main collaborators: Senior Visual Designer, support team, product managers

Role: Product Content Strategist

Description: Deployed an onboarding experience in the product for new users

Skills showcased: Microcopy, instructional copy, user researchĀ 

Main collaborators: Product Designer, support team, product managers

Role: UX Copywriter & Content Strategist

Description: Partnered with cross-functional teams to create a life insurance needs calculator from scratch

Skills showcased: User research, competitive research, conversational writing, microcopy, wireframing, information architecture, marketing copywriting

Main collaborators: UX Product Designer, Web Designer/Developer, Sales Operations Manager, marketing, complianceĀ 

Role: UX Copywriter & Content Strategist

Description: Created a completely online final expense life insurance application

Skills showcased: User behavior data, competitive research, user testing, conversational writing, microcopy, wireframing, information architecture

Main collaborators: UX Product Designer, UX Researcher, internal and external compliance departments, Behavioral Scientist, client stakeholders

ABOUT ME

I’ve been a UX writer and content strategist for the past 2 years, but I have about 8 years of experience shaping user experiences.

For 6 years, I was the Program Leader of a university writing center that was founded on a federal grant. Because the center was new, I played a leading role in helping establish the center on campus. It was exciting to build the program from scratch, and I was able to define the student and tutor experiences (online and in person). Similar to UX, it was a lot of testing, learning, and iterating — all to help students achieve their goals of becoming better writers.

While freelancing in 2018, I landed my first UX writing position. That’s when I fell in love with UX, and I hit the ground running. I was determined to learn as much as I could. I reached out and talked to those who were successful in the field. I read countless articles and books. And to this day, I never stop learning.

I leverage my creative writing degree and higher education background to advocate for users and for effective content within UX teams.

CERTIFICATIONS