MARISA CHEATUM

Currently: Open to senior and lead content design roles (FTE and contract)

Most recently: Senior Content Designer I at HubSpot

Location: Remote (TX, US)

Company: HubSpot

Role: Senior Content Designer (co-led with product design)

Description: Created an onboarding experience and demo for first-time users of HubSpot’s CRM development tools. This also included a content refresh and redesign of the setup steps on the homepage to support the tools’ switch from JSON to React.

Company: Allstate Identity Protection

Role: Product Content Strategist (lead)

Description: Created and launched the first in-app self-service help center for users. This initiative was led by content, informed by qualitative and quantitative data, and partnered closely with support teams, design, product management, and third-party vendors (Pendo and Zendesk).

Company: Allstate Identity Protection

Role: Product Content Strategist (co-led with product design)

Description: Created an opt-in experience from scratch in the product for free users to continue their coverage and protection. I co-led this project with product design, and the work included creating notification banners, landing page, and complete opt-in flow.

Company: Allstate Identity Protection

Role: Product Content Strategist (lead)

Description: Completely refreshed the content and design of the welcome email and notification email.

Company: Allstate Identity Protection

Role: Product Content Strategist (lead)

Description: Deployed an onboarding experience in the product for new users.

Company: RGAX, Digital Distribution

Role: UX Copywriter & Content Strategist (co-led with product design)

Description: Partnered with cross-functional teams to create a life insurance needs calculator from scratch.

Company: RGAX, Digital Distribution

Role: UX Copywriter & Content Strategist 

Description: Created a completely online final expense life insurance application.